Head of Sales, East Africa

  • Business Development
  • Nairobi, Kenya

Head of Sales, East Africa

Job description

Role: Head of Sales, East Africa

Location: Nairobi

Reports to: Director of Business Development (dotted line to VP Africa)


Wefarm, the world’s largest farmer-to-farmer digital network, enables farmers to connect with each other and key partners over SMS to solve problems, share ideas, obtain vital products and services, and spread innovation, through utilising the latest machine learning technology.

Small-scale agriculture is the biggest industry on earth, with more than a billion farmers globally supplying 70% of the world's food and commodities, yet remaining digitally unconnected. Until Wefarm, no other had built a digital platform for these farmers to share their vital insights, without having to go online!

Since our launch in 2015 we have grown to serve over 2 million farmers across the world, who share more than 30,000 Qs & As per day. Wefarm has recently secured $13 million in Series A funding from some of the world’s leading VCs, including True Ventures in Silicon Valley, and we are looking to add to a world-class team based across London, Nairobi, Kampala and Dar-es-Salaam.

Join us and be a part of our mission to build an ecosystem for global agriculture, with the farmer at the centre!


The Role

To establish and maintain successful relationships with the company’s business partners within East Africa. You will be the senior point of contact for clients in East Africa (KE, UG, TZ), managing a growing Sales and Account Management team to ensure exceptional performance at all stages of the sales cycle and client relationship process.

This includes establishing the lead generation and qualification processes locally, supporting Sales / Account Managers with pitches, building and maintaining relationships, terms negotiation, pricing strategy, best in class account management, including cross-sell and upsell processes. The role is heavily target orientated and you will be expected to create your own budget and achieve your targets through existing client relationships and new business development.

Key Responsibilities

  • Responsibility for Sales and Account Management teams and targets within the East African region, including the following countries: Kenya, Tanzania, Uganda
  • Contribute towards the setting of regional sales and account management strategy
  • Work towards Wefarm’s company vision, building understanding of the needs of Wefarm’s members and a focus on working strategically as well as meeting targets
  • Support relationship building and management of all partners in East Africa across all areas of relationship, including pitch, proposal, negotiation, client management and upsell and cross sell opportunities.
  • Responsible for forecasting and sales tracking, and working closely with Finance, Field Operations, Marketing, and wider Wefarm global teams
  • Conduct pricing analysis to achieve optimal revenue and customer satisfaction
  • Foster a positive and performance-oriented culture and sales-centric atmosphere among team members
  • Monitoring the team’s performance and motivating them to reach targets

Job requirements

  • Proven record of B2B sales management, including ability to hit targets and motivate a team
  • Strong persuasion and negotiation skills, including demonstrated track record selling to C-level executives in East Africa and Internationally
  • Strong presentation skills, proven ability to communicate with diverse audiences, internally and externally
  • Excellent data and quantitative skills, including advanced use of Excel
  • Understanding or experience of early stage, start-up businesses, and the ability to thrive in sometimes ambiguous and fast moving environments
  • Superior interpersonal skills, with emphasis on relationship building and networking; excellent active listening skills
  • Ability to build rapport and collaborate with others within the company and externally
  • Understanding of consumer behaviors and industry trends
  • Exceptional written and verbal communication skills
  • Knowledge of agriculture industry is preferred